There’s not much difference between building links through blogger outreach and building links through private blog networks. There’s not a lot of difference between two people writing factual articles and one person writing one while the other spins it. Often, the difference between a white hat strategy and a black hat one is a matter of implementation. They’re right, too the “law” they break is the policies of Google, not any actual punishable law. In fact, most of them will vehemently explain that nothing they do is illegal at all. It’s just that black hats aren’t necessarily doing anything illegal. In the world of marketing and SEO, the concepts still apply. Gray hats, of course, are a middle of the road still morally questionable, but not completely illegal. Black hat hackers are the criminals, the ones who hack to sell personal information, who hack to make money, and who generally break and corrupt systems for fun, personal gain, or power. It’s also full of black hats, not that they’ll often admit to being black hats. DEFCON, the convention for hackers every year, is full of white and gray hat hackers. They’re also known as security contractors, since “hiring a hacker” has negative connotations. White hats are the “good guys” who hack to find vulnerabilities and help companies patch them. The Hats are a concept taking from hacking culture.
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